Hexa, a 3D modeling company, has raised $20.5 million in its latest funding round to facilitate the task of bringing products into the metaverse. This new injection will ostensibly allow the company to expand its current workforce involved in engineering and business tasks, to improve the workflow of the company.

Hexa Raises $20.5 Million in Series A Funding Round

Hexa, a 3D modeling company, has announced the results of its Series A funding round, raising raised $20.5 million. The round, which saw the participation of Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC, will allow the company to extend its current workforce to tend to the growing number of customers seeking its services, which tripled this year.

Hexa, which is already working with stores like Macy’s, Logitech, and Unity, the gaming engine, consists in taking real products to metaverse worlds. This modeling process is semi-automatic, using AI algorithms and engineers to transform a catalog of 2D images, like the ones used by conventional catalog stores all over the internet, into 3D assets, easing the entry of these parties into the metaverse.

The tech has different uses, from creating complete metaverse stores to helping gaming engines like Unity to populate their assets for third parties to use them in their own experiences.

Jonathan Clark, CTO of Hexa, gave a little insight into this process. He explained:

Taking a product library, converting it to 3D, inspecting it, and deploying it is a tremendous undertaking. But we’ve eliminated the pain points with a fast, scalable solution to a very specific problem everyone selling anything in the metaverse is going to encounter.

The Differentiating Factor

Hexa is just another player in the vast 3D modeling market for virtual spaces — a market that includes Vntana, which has worked in partnership with Meta, Sketchfab, and Epic’s Realityscan. However, the company wants to differentiate itself from the rest in three key aspects: ease of use, quality of the 3D conversions, and support.

The first point has to do with how these 3D models can be produced directly from already existing catalogs, supposedly providing an edge over other companies that have to build products from scratch. Regarding the second point, Clark vouched for the fidelity of the models produced, stating:

Hexa is able to align the 3D asset with the source imagery and thus ensure the asset complies at a pixel and voxel level.

Regarding the last aspect, Hexa allows customers to verify the models and offer feedback to engineers, helping to prepare these items for use.

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